HoYoVerse, New Name for Genshin Impact Development Company

HoyoVerse Replaces miHoYo Genshin Impact

Game developers Genshin Impact i.e. miHoYo recently changed the company name (rebranding) Becomes HoYoVerse.

miHoYo Co., Ltd. or miHoYo is development video games from China based in Shanghai in 2012.

The company is globally renowned for developing games RPGs open world famous Genshin Impact and also games RPG Honkai Impact 3rd.

miHoYo also features otome game which is quite popular globally, namely Tears of Themis in 2021 and is planning a release turn-based games new Honkai Star Rail.

Rebranding miHoYo Becomes HoYoVerse

The miHoYo logo before becoming the Hoyoverse
Old miHoYo emblem

Starting on February 14, 2022, everyone games miHoYo has changed to HoYoVerse. This also applies to all gaming website domains, like Genshin Impact, which was originally mihoyo.com changed to hoyoverse.com

On page website An official from HoyoVerse said, “HoYoVerse is committed to creating immersive virtual world experiences for players around the world.”

HoYoverse appears to be focused on continuing miHoYo's current global operations, and expanding its content production and technology research through offices around the world, including Canada, US, Singapore, Japan, and South Korea.

Apart from game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched virtual characters Lumi, dynamic desktop software N0va Desktop, a product of the HoYoLAB community, and creates products such as animation, comics, music, novels, and merchandise around its products.

Also read: 4 Mihoyo Game Recommendations besides Genshin Impact that You Must Play

Reasons for Changing the Name to HoYoVerse

Rebranding or changing the company name to HoYoVerse is not clear why. There has been no official statement regarding the reason behind the company name change but as it appears, the company's focus will be related to miHoYo's expansion globally and beyond China.

At the end of 2021, players were also shocked by changes publishers Genshin Impact. On Epic Games for example, publishers or the release of Genshin Impact which was originally done by miHoYo, has changed the label to COGNOSPHERE PTE. LTD or simply Cognosphere.

miHoYo itself has made an official announcement that Cognosphere is a subsidiary of miHoYo for global.

Cognosphere has also previously released Tears of Themis globally as games their first release, the global Genshin Impact acquisition that followed, and now all acquired by HoYoVerse.

game hoyoverse tears of themis
Game Tears of Themis under the Cognosphere

This name change had become an issue among players. Many are concerned about changes in quality, especially content for games Genshin Impact.

It's hard not to say that Genshin Impact's massive success helped HoYoverse become what it is today and made this latest change possible. Genshin Impact itself was a success games best in 2020 beats this GTA for offering experience games with high quality but can be accessed for free (free-to-play).

It is feared that this change will affect the quality of Genshin Impact and bring disappointment to players even though HoYoVerse has promised not to change any service and quality to games published.

Turnover Speculation Becomes HoYoVerse

game hoyoverse genshin Impact
Genshin Impact, Popular HoYoVerse Game

There is also much speculation that revolves related to the reason for the change brands became HoYoVerse by the Chinese company.

Some people have speculated that the company will participate in developing a digital product that is currently being actively developed, namely Metaverse.

The potential for Metaverse development by HoYoVese is also possible to see from the answer from miHoYo.

The CEO of miHoYo said, “The launch of HoYoVerse intends to continue to focus on a long-term operating strategy, consistent technical research, and innovation in a variety of areas including artificial intelligence such as N0Va Desktop and cloud computing to ensure that the content created meets the expectations of players around the world and enhances the satisfaction of players' experiences in games and cyberspace."

Competition between companies in the development of the Metaverse, the 3D virtual world, is increasingly intense. Large and experienced technology companies such as Bandai and Microsoft are also competing in Metaverse development.

The company is reversed games PUBG: Battlegrounds namely Krafton (written: KRAFTON) is also rumored to be working with Naver Z to develop the Metaverse and enter competition with other companies.

Also read: Krafton Acquires Game Developer 5minlab, PUBG Developers are Growing Fast!

Another speculation is related to new regulations in China regarding the industry gaming. In recent years China has been tightening regulations and related regulations games circulating in the country and greatly affect the market games in China.

Many consider miHoYo to release this HoYoVerse as a form of anticipation so that there will not be too many significant changes to the product games like Genshin Impact and doesn't reduce its quality.

Related regulations games in China regulate various things such as disciplining the playing schedule games as well as details from videogames the.

Rules such as the absence of adult elements and elements of other countries such as Japan are also included in these regulations. Regulations for character clothing may not be open and resembling characters gender (men like women and vice versa), is also not allowed by China.

This of course affects the market and limits the creativity of the developers games like HoYoVerse.

It is also known that characters with adorable concepts such as Venti and Gorou from Genshin Impact are also not allowed.

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