Marketing products on TikTok now feels so easy, especially in 2023. The main benefit of using this platform is that you can earn engagement rate which is higher than most social media platforms out there.
However, connecting with the target audience is the biggest challenge a business faces when trying to market its product or service on TikTok.
We spoke to experienced TikTok Marketers to find out what a brand can do to identify their target audience.
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How to Identify Your Target Audience on TikTok
There are several things you can do to identify your target audience on TikTok.
Anything? Let's see!
Find Out Who Your Target Audience Is
Take the time to know who you are targeting first. This needs to be done before exploring TikTok.
Otherwise, you may be attracting the wrong target audience, if anything, you may not be getting organic traffic to your business.
Your role here is to determine what product or service you want to sell first.
Then determine who is the most suitable client? Starting from their age, income, location, profession, level of education, hobbies, and gender.
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Create Ads on TikTok
The good thing about TikTok is that it lets you interact with a global audience, not just the people around you.
Creating ads is the best way to find out who will buy your products and services.
If you don't know how to make a good TikTok ad, you can take a look at TikTok top ads.
Creating ads will give you visibility. You also check your analytics to see who reacted to your posts, bought from you, sent you DMs, their interests, and so on.
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Explore Related Hashtags
Hashtags are a common marketing technique that you can use on any social media platform.
In TikTok, users rely on hashtags to find conversations that interest them, join groups, and content they like.
You can use this to make it easier for you to just type in certain keywords. Especially those related to your brand.
Take the time to find out how often people use it and what's trending.
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Any marketing will push you to check out what your competitors are doing, especially if you're starting out on social media.
The goal is not to follow what they do but to find out what works and what doesn't.
In most cases, your target audience is the same as your competitors. Therefore, by checking their profiles and posts, you will find out their questions, what kind of content they like, and how they respond.
Next, you'll also see posts that don't seem to fit that audience.
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The process of identifying your target audience is not something that can be done on a whim.
Even after doing it, you still have to keep evaluating it to make sure you get the best results.
And don't forget! Engage your audience, especially in the comments section. That really helps.
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