{"id":83721,"date":"2023-05-02T15:21:45","date_gmt":"2023-05-02T08:21:45","guid":{"rendered":"https:\/\/www.vcgamers.com\/news\/?p=83721"},"modified":"2023-05-02T15:21:45","modified_gmt":"2023-05-02T08:21:45","slug":"get-to-know-activision-blizzard","status":"publish","type":"post","link":"https:\/\/www.vcgamers.com\/news\/en\/mengenal-activision-blizzard\/","title":{"rendered":"Get to know Activision Blizzard, the Game Company that Microsoft Wants to Acquire"},"content":{"rendered":"

For you game veterans, you must have heard of names like Guitar Hero<\/a> and Crash Bandicoot right? This legendary game was made by a company called Activision Blizzard.<\/p>\n

For those who don't know, Activision Blizzard is a game company from Uncle Sam's country based in Santa Monica, California. The company was formed in July 2008 as a result of a merger from Activision Inc. with Vivendi Games.<\/p>\n

Curious what other games are also produced by Activision Blizzard? Let's see a brief review of company profiles, Microsoft acquisitions and games made in the article below!<\/p>\n

Also read:\u00a0Who is the Creator of Roblox? Come on, let's get to know each other!<\/a><\/strong><\/em><\/pre>\n
Company profile<\/h2>\n
\"Activision
Activision Blizzard Logo. Source: Activision Blizzard<\/figcaption><\/figure>\n
The Activision Company as the origin of this company was first founded in 1979 as a third-party developer for games from the Atari Video Computer System.<\/p>\n
In 1988, the company expanded into non-gaming software creation and changed its name to Mediagenic.<\/p>\n
Instead of making a profit, the company actually received a huge loss. In 1991, a group of investors led by Bobby Kotick then bought this company.<\/p>\n
\"Bobby
Bobby Kotick. Source: CNBC Television<\/figcaption><\/figure>\n
Kotick then undertook major restructuring to minimize debt, including renaming the company Activision and moving it to Santa Monica, California.<\/p>\n
The company returned to profitability in 1997. Kotick spent the next decade expanding their production by acquiring around 25 studios.<\/p>\n
Thanks to this, Activision has been able to produce and release various highly successful game series such as Crash Bandicoot, Guitar Hero, and Call of Duty<\/a>.<\/p>\n
Around 2006, Kotick entered into negotiations with Jean-Bernard Levy who is the CEO of the French media conglomerate, Vivendi.<\/p>\n
At that time Vivendi had its own division for video games, a holding company for Sierra Entertainment and Blizzard Entertainment.<\/p>\n
\"Blizzard
Blizzard Entertainment. Source: GameSpot<\/figcaption><\/figure>\n
Kotick wanted access to World of Warcraft, Levy's successful MMO game. Levy offers to enter into a company merger if Vivendi gains majority control.<\/p>\n
Kotick then submitted a proposal for a merger to Activision's board of directors, which was approved in December 2007. The company was then named Activision Blizzard.<\/p>\n
Bobby Kotick was appointed as the new president and CEO while Vivendi's Ren\u00e9 Penisson was appointed chairman.<\/p>\n
Until now, they already have 5 business units namely Activision Publishing, King, Major League Gaming, Blizzard Entertainment, and Activision Blizzard Studios.<\/p>\n
In March 2018, Activision Blizzard was listed as the game company with the largest revenue and market capitalization in America and Europe.<\/p>\n
Also read:\u00a04 Most Popular Poki Games, Most Favorite Subway Surfers!<\/a><\/em><\/strong><\/pre>\n
Microsoft Acquisition Plan<\/h2>\n
Microsoft announced that they will be acquiring the company for $68.7 billion in a cash transaction or approximately $95 per share.<\/p>\n
If this plan is successful, Microsoft will become the third largest game company in the world with the largest office in America after Chinese company Tencent and Japanese company Sony.<\/p>\n
Unfortunately, the UK KPPU blocked Microsoft's acquisition of this acquisition on April 26, 2023. On the same day, Microsoft announced that they would file an appeal.<\/p>\n
Also read:\u00a05 Reasons Microsoft Buys Activision For IDR 1,000 Trillion<\/a><\/strong><\/em><\/pre>\n
Games Made by Activision Blizzard<\/h2>\n
\"Game
Game Tony Hawk's. Source: Joy Of Gaming<\/figcaption><\/figure>\n
This company released many game titles that managed to set records at the time of their release. Here is the game list:<\/p>\n