{"id":127972,"date":"2024-04-15T08:49:33","date_gmt":"2024-04-15T01:49:33","guid":{"rendered":"https:\/\/www.vcgamers.com\/news\/?p=127972&#038;preview=true&#038;preview_id=127972"},"modified":"2024-04-15T08:49:33","modified_gmt":"2024-04-15T01:49:33","slug":"apple-is-still-losing-money-the-number-of-iphone-users-in-china-is-decreasing","status":"publish","type":"post","link":"https:\/\/www.vcgamers.com\/news\/en\/apple-lagi-rugi-jumlah-pengguna-iphone-di-tiongkok-menurun\/","title":{"rendered":"Apple is Losing Again, Number of iPhone Users in China Declines"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It was reported recently, that <a href=\"https:\/\/www.vcgamers.com\/news\/en\/how-to-pair-xbox-controller-to-apple-device\/\">apples<\/a> continues to experience a decline in the number of users <a href=\"https:\/\/www.vcgamers.com\/news\/en\/iphone-14-pro-max-vs-iphone-15-pro-max-which-is-advanced\/\">iPhones<\/a> in China. This significant decline affected the brand&#039;s global revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason is, China is one of the largest market shares owned by Apple so far. So, it is natural that Apple is experiencing great anxiety.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, Apple&#039;s rival, Huawei, is intensively promoting its newest line of smartphones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before Huawei showed its fangs again, this vendor had disappeared from circulation due to the implementation of a blockade where Huawei was prohibited from marketing its products outside China for two years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though tensions between China and the West are still ongoing, this does not affect the country&#039;s economy.<\/span><\/p>\n<pre><strong><em>Also read:\u00a0<a href=\"https:\/\/www.vcgamers.com\/news\/en\/5-flagship-smartphones-that-use-snapdragon-8s-gen-3\/\">5 Flagship Smartphones That Use Snapdragon 8s Gen 3<\/a><\/em><\/strong><\/pre>\n<h2><span style=\"font-weight: 400;\">Apple Loses Deals, iPhone Sales in China Drop 4% Year on Year<\/span><\/h2>\n<figure style=\"width: 1144px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"attachment-full\" src=\"https:\/\/storage.googleapis.com\/cdn.vcgamers.com\/news\/wp-content\/uploads\/2024\/04\/Apple-Iphone-15-1.jpg\" alt=\"iPhone 15\" width=\"1144\" height=\"640\" \/><figcaption class=\"wp-caption-text\">iPhone 15. Source: Apple<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Reporting from the Giz China portal, based on data compiled by UBS, it was reported that Apple iPhone sales in China fell by 4% YoY or Year on Year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, UBS also revealed that Apple only shipped a total of 17.4 million iPhone units. This number has decreased quite rapidly compared to February 2023, when units shipped worldwide were 18.1 million units.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sizeable reduction occurred in China, India and the United States itself.<\/span><\/p>\n<pre><strong><em>Also read:\u00a0<a href=\"https:\/\/www.vcgamers.com\/news\/en\/poco-shook-the-indonesian-smartphone-market-by-releasing-3-extreme-performance-cellphones\/\">POCO Shakes the Indonesian Smartphone Market by Releasing 3 Cellphones with Extreme Performance<\/a><\/em><\/strong><\/pre>\n<h2><span style=\"font-weight: 400;\">Local Brands Are Increasingly Popular, Causing Changes in Consumer Preferences in China<\/span><\/h2>\n<figure style=\"width: 1144px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"attachment-full\" src=\"https:\/\/storage.googleapis.com\/cdn.vcgamers.com\/news\/wp-content\/uploads\/2024\/04\/Huawei-Mate-60.jpg\" alt=\"Huawei Mate 60\" width=\"1144\" height=\"640\" \/><figcaption class=\"wp-caption-text\">Huawei Mate 60. Source: Huawei<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The cause behind the decline in iPhone sales is attacks <\/span><i><span style=\"font-weight: 400;\">brands<\/span><\/i><span style=\"font-weight: 400;\"> local like Huawei, <a href=\"https:\/\/www.vcgamers.com\/news\/en\/check-out-the-official-oppo-reno11-pro-5g-price-and-specifications\/\">Oppo<\/a>, <a href=\"https:\/\/www.vcgamers.com\/news\/en\/redmi-13c-specifications-for-a-cellphone-full-of-value\/\">redmi<\/a>, and so on which offers features that are no less cool, even on par with the iPhone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the launch of the Huawei Mate 60 5G which succeeded in flooding the Huawei store with customers in China. In contrast to the initial launch of the iPhone 15 which only got a small number of customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reflecting on the best-selling Huawei Mate 60 5G some time ago, it proves that the preference and level of consumer confidence in China in the presence of a new line of smartphones has increased rapidly recently.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Apple Lays Off 600 Employees, Is It Related to the Decline in iPhone Turnover?<\/span><\/h2>\n<figure style=\"width: 1144px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"attachment-full\" src=\"https:\/\/storage.googleapis.com\/cdn.vcgamers.com\/news\/wp-content\/uploads\/2024\/04\/Kantor-Apple-.jpg\" alt=\"Apple Office\" width=\"1144\" height=\"640\" \/><figcaption class=\"wp-caption-text\">Apple Office. Source: Apple<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">According to Gizmochina, as many as 600 employees had to be laid off following the termination of their two biggest technology projects, Project Titan where driverless cars would be operated and the development of Micro-LED screens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Had acquired LuxVue Technology in 2014 to develop Micro-LED screens for the Apple Watch. Unfortunately it had to be canceled at the beginning of the year resulting in massive layoffs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, Apple&#039;s other ambitious project, namely Project Titan, also stopped last month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your information, Project Titan is an ambitious project carried out to create a car that can be controlled automatically without the help of human power.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The termination of these two prestigious projects had to be taken due to concerns about costs that were predicted to increase and the executive&#039;s clarity regarding the direction of the project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, not all employees who worked were immediately laid off, some of them were transferred to the AI development section (<a href=\"https:\/\/www.vcgamers.com\/news\/en\/best-artificial-intelligence-applications-2023\/\">Artificial Intelligence<\/a>), and some others had to be laid off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple provides an explanation regarding the termination of employment to its employees. He said that the company is overhauling its operations strategy to focus on AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was also proven by the closure of the Siri data operations office, a feature that had become a mainstay for Apple users at that time. The closure of Siri&#039;s operations gives their employees the option to move to Austin, Texas, United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So these layoffs have absolutely nothing to do with the decline in iPhone smartphone turnover.<\/span><\/p>\n<pre><strong><em>Also read:\u00a0<a href=\"https:\/\/www.vcgamers.com\/news\/en\/poco-x6-pro-5g-specifications-the-cellphone-that-is-king-in-the-mid-range\/\">POCO X6 Pro 5G specifications. The HP that is King in the Mid Range<\/a><\/em><\/strong><\/pre>\n<h2><span style=\"font-weight: 400;\">Chinese Cell Phones Continue to Dominate, Up to 64%<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Returning to the discussion, the decline in revenue from iPhone sales in China provides an opportunity for local vendors to regain their position as the best-selling brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest report issued by Counter Point states that iPhone sales have decreased to 24% in the first six weeks of 2024 compared to the previous year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason behind this is because the features of its competitors are getting better and these features even surpass the performance of the iPhone. This attack then puts pressure on Apple in marketing its products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This decline did not only occur in China, India was also reported to have experienced a decline in turnover of 13% year on year. The decline in turnover on the iPhone will certainly be a big PR for Apple CEO Tim Cook in the future.<\/span><\/p>\n<p>So, that&#039;s our discussion this time. And don&#039;t forget to top up your favorite games easily, quickly, safely, and of course the cheapest only at <a href=\"https:\/\/www.vcgamers.com\/news\/en\/\">VCGamers Marketplace<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>It was reported by Counter Analyst that the Apple iPhone continues to experience a decline in sales of up to 24 percent in the last six weeks<\/p>","protected":false},"author":6038,"featured_media":127969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[167,2166,2567,2320],"class_list":["post-127972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadget","tag-apple","tag-iphone","tag-tech-and-gadget","tag-web2"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Lagi Rugi, Jumlah Pengguna iPhone di Tiongkok Menurun<\/title>\n<meta name=\"description\" content=\"Berdasarkan data yang dihimpun oleh UBS, dilaporkan bahwa penjualan Apple iPhone di Tiongkok turun sebesar 4% YoY atau Year on Year.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vcgamers.com\/news\/en\/apple-is-still-losing-money-the-number-of-iphone-users-in-china-is-decreasing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Lagi Rugi, Jumlah Pengguna iPhone di Tiongkok Menurun\" \/>\n<meta property=\"og:description\" content=\"Berdasarkan data yang dihimpun oleh UBS, dilaporkan bahwa penjualan Apple iPhone di Tiongkok turun sebesar 4% YoY atau Year on Year.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vcgamers.com\/news\/en\/apple-is-still-losing-money-the-number-of-iphone-users-in-china-is-decreasing\/\" \/>\n<meta property=\"og:site_name\" content=\"VCGamers News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vcgamers.id\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-15T01:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/cdn.vcgamers.com\/news\/wp-content\/uploads\/2024\/04\/Apple-Iphone-15-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1144\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Selena Chan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vcgamers_io\" \/>\n<meta name=\"twitter:site\" content=\"@vcgamers_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Selena Chan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.vcgamers.com\/news\/apple-lagi-rugi-jumlah-pengguna-iphone-di-tiongkok-menurun\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.vcgamers.com\/news\/apple-lagi-rugi-jumlah-pengguna-iphone-di-tiongkok-menurun\/\"},\"author\":{\"name\":\"Selena Chan\",\"@id\":\"https:\/\/www.vcgamers.com\/news\/#\/schema\/person\/8d79bef6cbcbb9d2a3021d014a38d4f1\"},\"headline\":\"Apple Lagi Rugi, Jumlah Pengguna iPhone di Tiongkok Menurun\",\"datePublished\":\"2024-04-15T01:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.vcgamers.com\/news\/apple-lagi-rugi-jumlah-pengguna-iphone-di-tiongkok-menurun\/\"},\"wordCount\":682,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.vcgamers.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.vcgamers.com\/news\/apple-lagi-rugi-jumlah-pengguna-iphone-di-tiongkok-menurun\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/cdn.vcgamers.com\/news\/wp-content\/uploads\/2024\/04\/Apple-Iphone-15-1.jpg\",\"keywords\":[\"Apple\",\"iPhone\",\"Tech and Gadget\",\"Web2\"],\"articleSection\":[\"Tech &amp; 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